A. Jones Joinery
Project: Brand Film
My Role: Filmmaker
Year: 2024
Adam, the 'A' in A. Jones Joinery, initially came to me looking for some piece-to-camera social media content.
After discussion, we concluded that what would really make him stand out was a brand film, to cement his brand image and, ultimately, convert more of his word-of-mouth and Google search traffic into sales.
We identified his primary target audience as local individuals with high-end taste and their own unique creativity.
Getting into the head of a potential customer, I considered their priorities: craftsmanship, attention to detail & a personal touch.
Which led to this script:
We spent a day shooting at the A. Jones Joinery Workshop in London.
The visuals are representative of Adam and his team's design and build process, from start to finish. The priority was to meet a potential client's fantastical expectations of the process as opposed to providing a wholly accurate step-by-step, which allowed for stylised moments in the film.
This film has proven to be an invaluable tool for Adam in securing new projects and is both pride of place on his website and pinned to the top of his Instagram feed.
"The video George made for us is fantastic and the vision we had for it has really been brought to life with his insight and skill. We're so pleased with the finished product!"
- Adam Jones, A. Jones Joinery